Part of APL’s early allure was derived from the NBA banning its tech-loaded Concept 1 basketball shoe. Ten years later, the brand is delivering two new models with an updated version of the innovation ...

Athletic Propulsion Labs is known for creating performance sneakers that work almost too well. Its first product, a basketball shoe that launched in 2010, gave such a boost that the NBA banned it, ...

There’s a new premium performance running shoe on the market, courtesy of APL. The brand has delivered its new Streamline model, a tech-loaded look built with comfort, cushioning and speed in mind.

Imagine for a moment Steve Nash driving to the basket, doing that Nash thing where he slaloms through rows of defenders. But rather than shooting his little Imagine for a moment Steve Nash driving to ...

David Stern is a marketing wizard, and he just came up with the slogan that will sell a lot of Athletic Propulsion Labs’ Concept 1 shoe: Banned by the NBA. The league met last month with executives ...

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Brothers Ryan (left) and Adam Goldston (right) launched Athletic Propulsion Labs with one product, the Concept 1 basketball sneaker. One afternoon last October, Adam Goldston met with his twin brother ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. A company founded by former USC basketball players Adam and Ryan ...

When a shoe holds the singular distinction of being banned by the NBA due to “providing an undue competitive advantage,” it’s hard not have lofty expectations. That certainly was the case when I laced ...

Nowadays, it’s no longer surprising to see a car manufacturer tap into the streetwear market with some exclusive products. Ferrari does it, Lamborghini does it, and even Mercedes-Maybach does it. So ...