Absolut has boasted some of the most creative and successful campaigns ever. Now, it’s shifting focus to live events and legendary parties. In 2012, Absolut worked with the electric dance music trio ...

Forbes contributors publish independent expert analyses and insights. Emily writes about what’s in your glass and why it matters. Absolut Vodka is bringing Andy Warhol’s iconic art back into the ...

Forbes contributors publish independent expert analyses and insights. Kevin covers retail, airports, and the global traveling shopper. Absolut Vodka—once fêted for its creative limited-edition bottles ...

Everything on the Absolut bottle is meant to convey the vodka's heritage, including the portrait of L.O. Smith embossed as a silver seal. It was the 1970s, and a pall of dullness had descended on the ...

Absolut Vodka, a Pernod Ricard company, is returning to Coachella with both virtual and on-site activations, per information shared with Marketing Dive and a press release. The multifaceted marketing ...