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Google has maintained its dominant share of the ad server market because switching ad servers is a hellacious process that requires a hard reset on media plans, analytics, creative and billing. But ...

Amazon will shutter its ad-serving business in the fourth quarter of 2024, the company announced Tuesday. The delay is intended to give brands and agencies extra time to transition business to another ...

Amazon will shutter its ad server by the end of 2024 in a move that appears to be designed to prioritize its larger, more lucrative ad tech products. The e-commerce giant confirmed the shut down to ...

The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...

Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...