This article assumes that the reader already has a grasp of the basic fundamentals of PPC, including registering an Adwords account. Having said that, if you are just starting to out with PPC ...

Having trouble with traffics for your website? Worry no more as Google AdWords is making your challenges your advantage. Google AdWords is a Certified branch of Google that allows entrepreneurs and ...

In case you haven’t heard, there’ve been some recent media rumbles that report Google AdWords isn’t practical for small businesses. In fact, one New York Times piece concluded that paid search isn’t ...

Are you wasting money on Adwords? What digital marketer hasn’t wondered that? Sure, you might see some positive ROI, but what about the waste? Are you getting the best results? Are you making the most ...

Google AdWords created a new headache for digital marketers earlier this year. It confirmed that paid search ads would no longer be displayed on the right side of a Google search engine result page ...

In order to succeed in the highly competitive AdWords pay-per-click (PPC) environment, you must find ways to lower your cost-per-click (CPC). The ability to lower your cost depends on a lot of ...

Recently Google upgraded its AdWords digital advertising platform. The upgrade, called Enhanced Campaigns, offers new bid-management features for advertisers based on a customer’s location, device, ...

In “Google AdWords Bidding Strategies: The Complete Guide” we covered many bidding strategies in a Google AdWords account that can be applied at the campaign settings and even flexible bidding ...

Google has added more detailed reporting on flexible bid strategies. This week, Google is rolling out new reporting updates for AdWords flexible bid strategies such as Target CPA and Enhanced CPC. Bid ...

Simply developing a great mobile app for your customers is not enough to guarantee downloads or maintain user engagement. Beyond that initial app development project, you need to think considerably ...

SearchMetrics, a leading global enterprise platform for search experience optimization, has released a white paper that identifies the top ten most important players in the two main advertising ...