In advertising, companies typically attempt to describe brand benefits that appeal to targeted customers. Messages that center on product advantages naturally lead to routine use of adjectives in ...

In marketing, it's become quite popular to use an adjective as a noun. Take a look at some examples collected by branding expert Nancy Friedman: Find your fabulous (Thai Tourism and others) From our ...

You probably noticed this place is called Mount Scary. Well, that’s not because of the mountain. Allow me to explain. Y’see, she’s not just a yeti… she’s a scary yeti. Scary is an adjective. An ...

Choosing the right resume adjectives can make a significant difference in the impact of your application. With the right descriptors, you can present yourself as a highly qualified and motivated ...

Whether you're conducting a yearly performance evaluation or a minor productivity checkup, the words you use make a large difference in the quality and message of a review. The right wording ensures ...

Whether you write for a living, functionally as part of your job, or as little as humanly possible because thinking about high school English still sends you into a cold sweat, we can all use a ...

Is there something unforgivably, infuriatingly obfuscatory about the unrestrained use of adjectives and adverbs? Many celebrated stylists think so. Crime writer Elmore Leonard, who died last week, ...