At a time when social media rewards musicians who share their lives with the public, Japanese artist Ado is proof that mystery can also be a valuable commodity. The 22-year-old singer spent the spring ...

When Japanese singer Ado stopped by Fort Worth for her sold-out concert last week, her fans kept insisting that she must visit a southern landmark. Ahead of the Cowtown show, Ado posted an image of ...

It only takes seconds of an Ado performance to grasp the hold the Japanese singer has over her adoring fans in the crowd. The 22-year-old singer — who actually refers to herself as an “Utaite,” a ...

In Japan, the singer Ado is a star despite the fact that no one knows her face. She is part of the "utaite" culture, where singers, often amateurs, cover songs online while hiding their faces with ...