There was a fascinating article in the Economist last month about the economic effect of the downturn on advertising that I think is very applicable to anyone tracking the rich Internet application ...

IBM has been banging the drum for years about the role artificial intelligence can play to support everything from cancer treatment to retail personalization. More recently, though, IBM has started to ...

The concept of self-programming computers was closer to science fiction than reality just ten years ago. Today, we feel comfortable conversing with smart personal assistant like Siri and keep ...

Artificial intelligence technology is transforming the advertising business as the explosive growth in data provides a foundation to train machines to handle more complex tasks. WPP’s GroupM forecasts ...

STOCKHOLM--(BUSINESS WIRE)--24MAS, a leader in mobile advertising and applications, announces the acquisition of Irish mobile service provider Selatra. From its headquarters in Cork, Selatra operates ...

Ever since WPP invested in Invidi, Microsoft adopted Navic, Visible World deployed in Cablevision's Brooklyn, OpenTV proudly engaged with NASA personnel in Huntsville and Starcom proffered its often ...

This weekend, Apple began rejecting mobile applications from the App Store which retrieve the end user’s IDFA (Identifier for Advertisers), but don’t show any ads. The IDFA is today the preferred ad ...

There are several startups gunning to be the top Facebook ad platform: Lookery, FBExchange, RockYou, and Cubics. SocialMedia also became one of the early players when they launched their Appsaholic ...

Social advertising is a huge opportunity for marketers with spend more than doubling from $4.7 billion in 2012 to $11 billion in 2017, according to BIA Kelsey. And 64 percent of advertisers expect to ...

Know how blockchain technology is transforming the digital world and the future of advertising. Learn how it combats ad fraud ...