If you're looking for new ways to make your advertising and social media copy pop, you might want to try a writing device called the metaphor. Metaphors have been used for decades by marketers to ...

If you're a marketer, you're also a writer. Embrace it! Improve the skills you already have so you can tackle new, more challenging projects with confidence. We've got the perfect toolkit to help you ...

ChatGPT, OpenAI’s AI-powered chatbot, has taken the world by storm. But ChatGPT isn’t always the most cooperative assistant. Getting it to output something specific requires careful fine-tuning of the ...

Press Release Zen has published a new guide on writing restaurant grand opening press releases. The resource provides ...

Writing for promotions and advertising is essential to attracting web traffic to your homepage. Whether your business is big or small, online marketing using blogs, press releases and articles ...

Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories. Content creation is an integral part of digital marketing. It ...

With the explosion in popularity of Open AI’s ChatGPT tool, it’s not a shock that artificial intelligence is the talk of the business world. Here’s how you can use it to make marketing cheaper and ...

Creating content that engages readers isn't easy, especially these days, when marketers are churning out content at a hectic pace to attract readers and viewers. But in our haste to create fresh, ...

Second in a miniseries on how businesses can leverage AI writing software in their marketing departments. In this article, we learn about AI's limitations. AI writing software has more capabilities ...

In the advertising industry, "sticky" copy means any content that the audience remembers after the moment has passed. Catchy jingles are one of the most obvious examples of sticky content.