Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

Affective neuroscience provides a unique framework to understand the fundamental emotional processes that govern human behaviour and personality. Rooted in evolutionary theory, this field elucidates ...

Hall, a 2024 graduate, has long been fascinated by the brain-body connection. As an undergraduate, she studied the impact ...

Have you ever noticed that simply imagining something positive happening in the future can instantly brighten your mood? Thinking about an upcoming vacation or an event you’re really excited about?