Imagine making a crucial decision only to realize later that your choice was heavily influenced by the first piece of information you encountered. This cognitive bias, known as the anchoring effect, ...

Discover how anchoring bias in investing impacts stock valuation and leads to common mistakes in the market with insights on ...

In negotiation, the first number often carries disproportionate weight. While perhaps not always an absolute guarantee of victory, the concept of “anchoring bias” suggests it’s a powerful and ...

Most of those who work in civil litigation are now familiar with the “anchoring effect,” and know that suggesting a number has an influence when it comes to damages. But attorneys may not know just ...

The anchoring effect tricks shoppers into perceiving prices like $49.99 as significantly better deals than $50, boosting sales by up to 24%. This deep-rooted bias influences decisions even when we’re ...