Like plenty of things invented in the 20th century, badge engineering was awful but I kind of miss it. Car companies — typically American, but not exclusively so, as the image above indicates — would ...

It may seem that carmakers are selling you the same car again and again, but there are some hidden benefits for consumers and automakers alike. Automakers use badge engineering to save costs by ...

Some automotive nameplates transcend boundaries, blur lines, and change perceptions. Others aren’t so lucky – especially those cars hapless enough to be unceremoniously bridled with the badges of a ...

A person is not the only thing that can become confused with their identity. Some people are ashamed of the cars they drive and attempt to transform them into something different. Yet, simply gluing ...

On July 21, the Girl Scouts of the USA announced 24 new badges that will prepare girls to be ambitious and decisive leaders. As the world we live in rapidly changes (during a pandemic, no less), it's ...

FARGO — In a new partnership with a well-known motor company, the Girl Scouts of the USA is building a future in a male-dominated industry. Thanks to a grant from General Motors (GM), Girl Scouts ...

They say imitation is the sincerest form of flattery. So, what better way to imitate something that’s perfect and needs no change? Well, that’s how badge engineering was actually conceptualised. Badge ...

Girl Scouts of California’s Central Coast and Girl Scouts of the USA Tuesday announced the introduction of 24 new badges with a focus on encouraging girls to explore male-dominated fields. The new ...

Your new car is the result of expensive research and development. Over the course of a few years, automakers spend a lot of money designing and developing an entirely brand new car for us to buy.