Honda unveils its first new automotive logo since the 1980s, signaling a major strategic pivot. Discover how this redesign ...

Honda is gearing up to give its automotive business a fresh start, and will mark the rebirth with a bold new logo.

Car logos are often among the most recognisable in the world, and Toyota's is no different. The three-oval design is, at first glance, pretty simple. But as social media likes to remind us every few ...

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Iconic logos. The unique identifier of your favorite cars, trucks, SUV, and sports cars comes from a place of significance and shares a story. A heritage, a legacy, and a badge of honor (in most parts ...

Buick is hardly the hottest brand in the U.S. market at the moment, with models like the Encore crossover lacking the unique features and driving dynamics to compete with the best in the segment. The ...

Last year, Kia decided that it was going to bring the brand into the 21st century. And it did exactly that by revamping its logo into something a bit more modern—gone is the old circular logo and in ...

Here's how it may have gone down: You came to a stoplight. Your eyes wandered until they landed on the vehicle ahead of you. Because most SUVs and cars look the same today, you looked mindlessly at it ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

Brand image starts with a strong logo. From vector to display, here are the tools to put your stamp on your symbol. By Gabriel Morgan Updated Jun 21, 2022 9:00 AM EDT We may earn revenue from the ...

Honda also says it is introducing the new logo design “in conjunction with the development of next-generation EVs, including ...