Shorter B2B buying cycles are putting pressure on sales teams to respond quickly, revealing the growing gap between modern ...

As companies move to build the necessary digital sales channels, they need to make sure they balance technology and process. The pandemic has had a profound impact on the business-to-business (B2B) ...

In the complex world of B2B sales, there is often confusion between the selling journey and the buying journey. Many businesses mistakenly assume that these two processes are naturally aligned, or ...

Three out of four B2B companies take four months or longer to close a sale with new customers, according to data from CSO Insights (via Marketing Charts). A primary reason I see for this is that the ...

In a recent marketing charts survey, 46.6% of businesses questioned said that it takes seven months to sell to a new client. That’s a setback to most businesses, to say the least. It’s challenging to ...

To be able to craft a lucrative B2B sales cycle you need to reduce the complexity in the sales process so you can attract quality leads. Here are five ways you can do just that. In a recent marketing ...

How GenAI supports the B2B sales cycle and ways to leverage it now How GenAI supports the B2B sales cycle and ways to leverage it now Many businesses are investing in GenAI, especially in ...

Susan LaPlante-Dube is a Principal at Precision Marketing Group, a B2B marketing agency focused on helping clients drive revenue. To continue reading this content ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

Appointment-setting streamlines the B2B lead generation process by assigning specific reps to research and nurture prospects before scheduling appointments. In this guide, we'll explore the importance ...