MarTech on MSN

7 tips for building a B2B social presence that actually works

Social isn’t a dumping ground for webinars and white papers. Here’s how B2B brands should rethink how they show up. The post ...

Inside Workday’s Rock Star Mentality For B2B Marketing

Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.
The Drum

Inside the B2B jury room: What’s shaping the next era of business-to-business?

As part of The Drum’s B2B Month, jurors from The Drum Awards for B2B reveal what the strongest work gets right and where teams need to evolve to meet rising expectations. To understand what ...
Fast Company

B2B Or Not B2B: Does B2B Social Marketing Work?

Social media has become an important tool for marketing to consumers. But what about in the business to business (B2B) space? Depending on what you read or who you talk to, social media is either one ...
Forbes

5 Ways To Make Social Media Work For The B2B Sales Industry

B2B sales are an area that’s only becoming more competitive. The fact is that more people than ever before are trying to get people to choose their businesses. Making social media work for B2B sales ...
B2B Marketing Magazine

Today’s Buyer Journey Doesn’t Work for the B2B Technology Sector. Here’s Why.

Discover why traditional B2B buyer journeys no longer work and how the Wheel of Consideration offers a modern, buyer-centric approach. Learn how to engage, nurture, and convert today's complex buyers.
The Drum

Of course funny B2B ads work. Especially if your product is boring

HumourScope founder Paddy Gilmore says serious brands are missing the punchline in B2B. Humor in B2B ads is, traditionally, seen as the very poor cousin to humor in B2C ads. Think of funny B2C and ...
Searchenginejournal.com

How To Make Paid Search Work For B2B Marketing

The struggle of B2B campaigns is real, but you can make paid search work to your advantage. Drive better B2B leads with these top tips. One struggle many B2B search campaigns face is that keywords ...
B2B Marketing Magazine

B2B marketers work 20% more hours than their contracts demand

Marketers are commonly working far more than they are contracted to, according to B2B Marketing’s first ever Salary Survey. The groundbreaking study of salaries and working conditions in B2B marketing ...
Business Wire

GlobalWebIndex Launches B2B Workforce Dataset, Partners with Slack on First Report Examining Global State of Work

NEW YORK--(BUSINESS WIRE)--GlobalWebIndex, the leading supplier of digital consumer insights to the global marketing industry, today launched its Workforce dataset to help Business-to-Business (B2B) ...
Campaign Asia

Spikes Asia 2026: Meet the inaugural Creative B2B jury president

Asia-Pacific's most prestigious and sought-after awards for creativity and marketing effectiveness, Spikes Asia, is returning in the new year to set the benchmark for creative excellence in the region ...