Falling for the dangerous judgment errors called cognitive biases often costs you an arm and a leg. Yet such serious mistakes happen all the time in business! For instance, one of the biggest ...

Cognitive distortions, unconscious bias, cognitive bias, implicit bias, logical fallacies: you probably heard most or all of these terms. They can get really confusing if you don’t know the difference ...

Affinity Bias: We all have a natural tendency to gravitate toward people similar to us in terms of race, ethnicity, gender, age and lifestyle. This unconscious bias can lead us to hire people who look ...

Cognitive bias is a systematic thought process caused by the tendency of the human brain to simplify information processing through a filter of personal experience and preferences. The filtering ...

Businesses are increasingly looking to make data-driven decisions to improve customer experience, but it can be a wasted effort if human biases skew customer data analysis. Businesses collect customer ...

Ever since Daniel Kahneman and Amos Tversky formalized the concept of cognitive bias in 1972, most empirical evidence has given credence to the claim that our brain is incapable of improving our ...

In a new paper, University of Illinois Urbana-Champaign psychology professor Benedek Kurdi proposes a fresh approach to confronting implicit, or unintentional, bias in diverse organizations. He spoke ...

We all have a natural tendency to view the world in black and white—to the extent that it's hard not to hear "black" and immediately think "white." Fortunately, there are ways to activate the more ...

Deep learning models seem to prefer marketing to responsible research. For example, I just asked Gemini "How long does it take for an illiterate adult to learn to read?" The first response seemed to ...