“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. It’s unclear what the future of TV ad buys will look like in connected TV. Since much of TV inventory — ...

NEW YORK — It’s being hailed by Comcast Advertising as “a step change for the advertising industry.” What, precisely, does that mean? Agencies and brands can buy targetable, biddable ads on linear TV ...

NEW YORK, Nov. 20, 2025 (GLOBE NEWSWIRE) -- Award-winning biddable media strategist and founder of Up and to the Right, John Donahue, today announced the launch of Biddable Assets Inc., a new ...

Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sales have grown rapidly in recent months. According to the company’s earnings report last week, Disney’s DTC division – ...

The entertainment giant is leveraging its self-service platform and biddable sports media to attract independent agencies and ...

CTV is booming. According to new research, the proportion of advertising campaigns run via CTV is set to increase substantially over the next two years, with brands attracted to CTV’s increased levels ...

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Programmatic guaranteed (PG) and upfront deals have become the de facto way that CTV inventory is sold and executed, but the role of open real-time bidding (ORTB) is coming into sharper focus as the ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. In the 30 years since the ...

I’ve always thought the search guys missed the boat. Demand side platforms (DSPs) should have come out of the search agencies. Instead DSPs grew out of VC-backed start-ups. Mediamath and Invite Media ...