There are numerous problems with blogger outreach programs and reaching out to bloggers blindly to cover your brand or new campaign. Finding them on a blogger database often yields inaccurate data.

Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It's as much a Code of Blogger Media Relations ...

Blogger outreach is an effective way to grow your business and brand visibility. It’s not smart to depend only on your social media followers to share your great content. To boost the reach of your ...

In the world of online marketing, trust is a fragile thing. That is why most big brands today make use of blogging and social media marketing to increase online engagement. These so-called influencers ...

My friend Geoff Livingston wrote a piece recently about the term 'Content Marketing,' a term that makes me bristle, the moment I hear it. He does a good job talking about smart sales people who focus ...

Awareness is the first step of any customer outreach program. It has to be, and that’s why small business owners are always on the hunt for media coverage. You want to get your name out there to let ...

Is your blogger outreach getting no response? We look at the top reasons why bloggers and influencers may be ignoring your outreach emails. Picture the scene – you’ve been searching high and low for ...

This is sponsored content for No BS Marketplace. Blogger outreach isn't the easiest thing in the world to do. However, one company has come up with a revolutionary take on the industry, and is now ...

Even as talk radio was brutalizing Sen. John McCain in the Republican presidential primaries, conservative bloggers reached a respectful truce with the Arizona senator over touchy issues and gave him ...

Blogger outreach is the way to do that. Outreaching to influencers and bloggers can boost traffic to your website - because people believe in trends. Marketers acquire P2P aid to promote their ...