Hoping "to help consumers create and maintain healthy habits," Blue Cross Blue Shield (BCBS) is partnering with Fitbit to offer its 60 million members a special deal on the activity tracking devices, ...

Fitbit is testing a rewards program as the maker of wearable fitness trackers debuts four lower-priced devices. The rewards program lets wearers earn points for everyday activities like steps, sleep ...

Fitbit just launched a new $100 fitness tracker with the goal of getting kids to be more active. Called the Fitbit Ace, the new band is designed specifically for children. It comes in two colors — ...