Today's authors are expected to play a major role in the marketing of their books. This is especially true if they're self-publishing or their work is being released through small or independent ...

Many of us dream of becoming authors, but when our fantasies turn into reality, we may get stuck. How will we find and reach our audiences so that people discover and buy our books? Even if you’ve ...

Book marketing in the world outside of prison is fairly straightforward. The author writes a book, ideally has the foresight to build an author platform in the process, and then uses the platform and ...

As we move into what one hopes will be the final stages of the pandemic, the accelerated shift toward online book purchasing looks set to continue—and with it, the intensified focus on digital ...

Advertising in e-books hasn't taken off yet, but some like Studio W CEO and President Brian Altounian, believe it's the next big thing. In fact, Studio W has secured a patent for inserting ads into ...