Since its release in late January, Baratunde Thurston's book, "How To Be Black," has sold more than 15,000 copies, hitting the New York Time bestseller list out of the gate. Thurston, The Onion's ...
Today's authors are expected to play a major role in the marketing of their books. This is especially true if they're self-publishing or their work is being released through small or independent ...
Creating an advertising campaign to sell your faith-based book requires you to employ strategies that convince readers the book is worth buying. You also need to use advertising that appeals to the ...
“The Book of Mormon” has taken Broadway by storm. With this one irreverent, but irrefutable success, the creators have rewritten how a Broadway musical can win the hearts and minds of its audiences.
Book marketing in the world outside of prison is fairly straightforward. The author writes a book, ideally has the foresight to build an author platform in the process, and then uses the platform and ...
Overview: Digital marketing books help build strong foundational knowledge that goes beyond fast-changing tools and platforms.The right reads sharpen skills acr ...
A newly released business book, The Human Rules of Digital Marketing That Work, argues that the issue lies not in creativity ...
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