How The Super Bowl And Olympics Let Brands Capture Cultural Moments

With the Super Bowl and Olympics in close proximity, this February provides brands with a rare opportunity to capture ...

Creative Repute Examines How Early Planning Helps Local Brands Capture Long-Term Value During Major Global Events

Creative Repute examines how early planning enables local brands to convert heightened global attention into durable ...
Digital Journal

Beauty brands capture market share with Orbo.ai’s AI-powered approach to hyper-personalization

Opinions expressed by Digital Journal contributors are their own. There are nearly 25,000 skincare brands worldwide, including 3500 in India alone. How does a person choose? For consumers, shopping ...

The AI era rewrites brand discovery

LLMs like ChatGPT, Gemini and Claude are breaking that cycle. Consumers aren’t searching anymore—they’re asking, and 80% of consumers now rely on AI-generated answer results for at least 40% of their ...