Just in time for this year’s upfront market, the ANA is out with a new study that will likely fuel debate about the key performance indicators that drive how media is bought and sold. The study finds ...
One of the report's key findings is the growing interest in predictive planning and forecasting, with 53% of organizations planning to adopt these capabilities. Economic pressures are driving ...
LUGANO, Switzerland-July 10, 2013 -(BUSINESS WIRE/ME NewsWire)-- BOARD International, a leading global provider of software for unified Business Intelligence and Corporate Performance Management, ...
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