For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...
“We’re delivering news all the time on FAST, not just five to six on broadcast TV,” she said at NAB Show New York, noting ...
As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post ...
Connected TV was a star of AdExchanger’s Programmatic I/O show in Las Vegas this week. And I’m not just saying that because I get paid to write about how cool streaming is. Ad tech experts agree with ...
PASADENA, Calif.—A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on ...
Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball. Typically, performance channels, such as the classic banner ad, had the ...
TTD's CTV is its fastest-growing channel, driving about half of Q3 revenues. Can that momentum defend and grow the share price as competition heats up?
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