New year, new price tags ✓ Rolex raised its prices by almost 6% on some watches ✓ Are you upset, or do you see it as a fact of life? ✓ ...

Bob's Watches just opened at New York's JFK, joining a growing global network of airside second-hand Rolex and other luxury watch stores.

Rolex is approaching the point where average secondary market prices will dip below recommended retail prices.

Here's our tips on how to handle the annual RRP increase ...

By Robertino Altieri, CEO & Founder of WatchGuys Rolex has officially implemented another US retail price increase as of January 2026 of roughly 7% across the brand’s catalog. Stainless steel models ...