James Bond has always had impeccable taste in cars. In Ian Fleming’s novels, he drove a Bentley. The films made Aston Martin iconic. The 1970s flirted with Lotus, and the 1990s handed him the keys to ...

Juliana Liu is a columnist for Bloomberg Opinion's Asia team, covering corporate strategy and management in the region. She was previously CNN's senior business editor for Asia, and a correspondent at ...

When BMW put Pierce Brosnan’s Bond in a Z3 and later a Z8, it was seen as a commercial pivot rather than a purist choice. In hindsight, it was an early example of the franchise aligning itself with ...