LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their new article on the importance of customer churn ...

Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive ...

“If your retention is poor, then nothing else matters.” This statement by Brian Balfour should be front and center in the management discussions of every subscription-based business. Recurring revenue ...

Among the key findings from a recent churn reduction analysis pulled from entertainment technology and audience insights specialist TiVo’s Personalised Content Discovery Platform were that churn is ...

Think of all the hard work that goes into attracting customers—marketing awareness campaigns, sales rep training, time spent with prospects making the pitch, negotiating the price, agreeing to terms.

You finally get traction. Customers sign up, revenue starts trickling in, and for the first time, the business feels real.

LONDON—Consumers who subscribe to streaming services to watch a particular show, then cancel, only to resubscribe later, make up 42% of U.S. TV viewers, according to a new survey from Ampere Analysis.

HBO Max, Netflix, Hulu and Disney+ lost a combined $80.2 million in April 2021 due to subscriber churn, according to Wurl Analytics. Churn Analysis Report 2021 is the first study from Wurl Analytics, ...

The fierce competition in the Nordic video streaming market shows no signs of slowing down in Q1. Following strong, pandemic-induced growth in 2020, Mediavision reports that customer retention is ...