Football fans were shown a "constant bombardment" of advertisements promoting junk food and drinks during matches at the 2026 Fifa World Cup, according to a new study. Researchers at the University of ...

The University of Bristol found there were almost 66,000 visible appearances of brands promoting unhealthy food and drink during the finals.

The news: Coca-Cola and Unilever each delivered some of their strongest quarterly performances in years, with both companies crediting their extensive World Cup campaigns. Coca-Cola CEO Henrique Braun ...

Coca-Cola's net revenue rose 7% year over year to $13.4 billion in the second quarter. The soda king credited its global marketing campaign for the World Cup with helping to drive volumes of its ...

Q2 comparable revenue rises about 6% to $13.37 billion, beats estimates World Cup campaign lifts trademark Coca-Cola and Powerade volumes, company says Coca-Cola now expects annual EPS growth at 9% to ...

A new study has found that viewers of the 2026 World Cup were constantly bombarded with ads for junk food during matches over the summer.

The biggest advertising moment of the year is also one of the biggest opportunities to make media work harder. A new study from the Digital Twin activation platform Parallel finds that World Cup ...

Add Yahoo as a preferred source to see more of our stories on Google. This summer's World Cup featured ads promoting an official beverage partner (Coca-Cola), official snack food partner (Lay's), and ...

This summer's World Cup featured ads promoting an official beverage partner (Coca-Cola), official snack food partner (Lay's), and an official quick-service restaurant sponsor (McDonald's) Football ...