Has an optical illusion ever prompted you to see colors that weren't actually there? Or have you wondered why the infamous photo of "the dress" was perceived as white and gold by some but blue and ...

It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

Michael Murdoch is a member and former board member of the Inter-Society Color Council, part of the Color Literacy Project. People love the rainbow of ROYGBIV colors: red, orange, yellow, green, blue, ...

Here's how our brains construct color in our environment. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. In essence, how can colors appear ...