SAN FRANCISCO--(BUSINESS WIRE)--Xsolla, a leading global video game commerce company, announces its participation at the Game Developers Conference (GDC) 2025, taking place from March 17–21 at the ...

Walmart and Unity have partnered to integrated immersive commerce into games and apps. With it, players can buy Walmart physical goods from directly within games. This enables creators to sell ...

Roblox has announced a new commerce integration with Shopify that will allow brands with Shopify storefronts to sell physical items directly in their Roblox games. Shopify plans to begin piloting the ...

Here’s another bit of jargon for your industry hype lexicon: “g-commerce.” It’s ecommerce, but for gaming. So, why does gaming need its own version of ecommerce? Gamers tend to be highly engaged with ...

Forbes contributors publish independent expert analyses and insights. Journalist, analyst, author, podcaster. After you finish hitting home runs on zombie heads in the latest Walking Dead mobile game, ...

A dedicated chain and new digital item system aim to minimize complexity for studios looking to expand into decentralized technologies. Xsolla introduces a specialized chain powered by ZKsync and a ...