Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Few, if any, forces are as powerful as shared vision. A clearly worded vision is vital to the success of a business because it creates enthusiasm for a future state that is important and desirable by ...

Let’s face it, most vision statements aren’t very good. They’re either too dull and uninspiring to induce much of a reaction, or they’re a compilation of the latest fad words and corporate jargon that ...

At some point, the coronavirus crisis will be over. The “shock wave” will have ebbed. But the brand-business landscape will be different. People’s behaviors will be different. However, basic universal ...

Today more than ever, stakeholders want to know you are what you say you are—and this pressure only increases in a tumultuous macroeconomic environment. The Fast Company Executive Board is a private, ...

Opinions expressed by Entrepreneur contributors are their own. Vision statements get a bad rap for a couple of reasons. First, they’re ill-defined by people who confuse vision with a strategy. Second, ...

Administration, management and leadership are three words which are sometimes used interchangeably. They are distinctly different from each other and they are offered in ascending order. First, learn ...

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

The Rancho Santa Fe School District is crafting a new mission and vision statement, to provide a clear sense of purpose and shared goals that will guide future decision-making and pathways for student ...

Here’s an uncomfortable truth: Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically blurry, inspiring no one. Reflect on ...