Standard Media Index (SMI) -- which for many has become the default syndicated database on competitive ad spending and intelligence -- has been sold to private equity firm GTCR, and will become part ...

Teads is the fifth major SSP to sue Google in the last year over claims that its anti-competitive ads practices hampered competition.

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us where budgets went last year. Traditional competitive intelligence tools ...

Reviewing competitor ads is an essential part of ad text creation or QA for any marketer. And after locating the ads, it is key to have a systematic approach to analyzing them. For paid search, this ...

Interpublic Group IPG narrow economic moat ratings. The consolidated nature of the industry and high switching costs of severing the agency relationship for clients contribute to a solid competitive ...

Nisha Gopalan is a former Senior Overnight Assignment Editor for Investopedia News. She is an award-winning financial journalist who has worked in London, where she is currently based, and Hong Kong.

While Teads has not disclosed a specific damages claim, the filing seeks treble damages, punitive damages and restitution, with the final amount to be determined during trial proceedings ...

Google-parent Alphabet recently reported that revenue from online ad searches climbed to $48.5 billion in the second quarter of this year – Copyright AFP MAURO ...

The European Commission has fined Google €2.95 billion ($3.5 billion) for abusing its dominance in the digital advertising technology market and favoring its adtech services over those of its ...

Better business signals, guardrails, and feedback loops keep Google’s automation focused on the outcomes that drive business value.

Opti Score now highlights competitive pressures affecting impression share which may encourage increased spending to compete with rivals. Google’s Optimization Score, which provides recommendations to ...