4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

The ability to successfully navigate shifts in consumer behavior is critical for businesses today. With technology and trends changing on a constant basis, tracking consumers’ responses to emerging ...

Bird flu has led to an egg shortage in the US. This has affected consumer behavior. This situation has led panic buying and significant shortages across the country. Virginia Tech economist Jadrian ...