Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

Consumer products businesses are acutely aware of the power their retail partners hold. It’s data. They know who the customers are, what they buy, how often they buy it. Production costs are up.

Consumer Reports has been testing popular products and advocating for consumers for almost 90 years, but just how does the nonprofit work? Is it really as independent as it claims? Here’s what you ...

Shift in marketing approach: Smart companies are reshaping go-to-market strategies around buyer self-service. Emphasis on making products easy to evaluate and buy through effective "product answers." ...