Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. In an on-demand, digital-first world where one’s first ...

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...

Every business, regardless of circumstance or scope, needs an effective content strategy. It allows you to engage with your audience, attract new customers, and communicate your mission and values. If ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Getting your Trinity Audio player ready... Steve Jobs said it first in 1996: Content is king. And countless marketers, strategists, and industry leaders have chanted this three-word mantra ever since.

AI success depends on whether enterprise data is ready, reachable, and close enough to the workloads that need it. In this eSpeaks episode, Dell Technologies’ Vrashank Jain explains why fragmented ...

New website reflects the agency's evolution toward AI-powered marketing, combining strategy, automation, analytics, and ...

In a rapidly transforming digital world, where engaging content is the lifeblood of modern businesses, mastering the art of content marketing is crucial for sustainable growth and success. The power ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

Good content conveys information about a product or brand, cultivates interest and builds long-term connections with customers. Content has many aspects to consider, including its relevance to ...

It's okay to use ChatGPT and other LLMs to formulate a marketing strategy, but your marketing plan should not be formed ...