Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a startup, a small business owner, or a seasoned entrepreneur, setting the ...

Startups often treat pricing as an afterthought, copying competitors or applying arbitrary markups. Yet early-stage pricing shapes customer perception, unit economics and long-term viability. This is ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...