Every now and again a copywriter will find themselves face to face with their own words. Typically, at least in my experience, this results in the rather undignified tugging of sleeves, the giddy ...

You’ve heard it said that storytelling is an essential element to drawing the reader into your content and driving more engagement. Here’s the great news: There’s a formula for that. Many storytellers ...

Opinions expressed by Entrepreneur contributors are their own. Every entrepreneur has something to sell. The single most effective way to achieve that is with copywriting, best defined as ...

Wouldn’t it be great to have a guide for writing your emails? A guide that not only grabs your subscribers’ attention but also motivates them to take action? You can! Many marketers use copywriting ...

Writing effective web copy is either an art or a science, depending on who you ask. While there is no single tried-and-true web copywriting formula that works for every site, there are several methods ...

In this day of digital communication we all experience a regular deluge of unsolicited email; many messages–even from trusted senders–bear promises to solve our most significant problems. Dare you ...

Joanna Wiebe, Founder of CopyHackers, is a writer who knows how to produce results. She’s helped an eCommerce site increase average order value by 20%, produced a 100% open rate for a client’s email ...

Every entrepreneur has something to sell. The single most effective way to achieve that is with copywriting, best defined as "salesmanship in print." "What it comes down to," Edwards added, "is, when ...

Every entrepreneur has something to sell. The single most effective way to achieve that is with copywriting, best defined as "salesmanship in print." Related: 5 Copywriting Hacks Designed to Give Your ...