WPP and Nvidia have partnered on a new content engine that uses generative artificial intelligence (AI) to render and scale creative more efficiently, per a press release. The offering, which will ...

For this album, VVG wasn’t just about making music, it was about creating an experience. From the very beginning, the vision was to capture the energy of a live performance, the type of raw, ...

This is a comprehensive list of the best project management tools for creative teams, covering features, pricing and more. Use this guide to choose your best fit. For creative teams, project ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. The concept of creative capital has become a crucial ...

Companies and brands are competitively battling for the attention of consumers. The challenge is that these consumers are inundated with a constant barrage of marketing messages across various ...

This post is part 2 of a series. In my previous post, I wrote that, after being inspired by Rick Rubin’s book, The Creative Act: A Way of Being, I decided to find out what is going on in the human ...

The rapid rise of generative AI (GenAI) is unlike anything we've seen at the intersection of technology and media since the creation of the Internet. Some of the initial use cases for GenAI have been ...

The observation that we are more than just rational beings is one of modern psychology’s most important contributions. Creative systems theory takes this recognition a critical step further. It ...

There’s a reason so much creative work needs revision—and it has nothing to do with talent or AI. It’s because too many campaigns start before the thinking is finished. Deadlines loom, pressure mounts ...

In 2024, the landscape of creative writing has been revolutionized by the advent and integration of advanced AI technologies, with ChatGPT at the forefront. This tool, built upon the sophisticated GPT ...