You know what’s become a dirty word? Rhetoric. It’s easy to see why. In politics, rhetoric is often used for deception. In leadership, it can be used for manipulation or for gaslighting your ...

Persuasive writing uses words to convince the reader to listen or to act. Great business writers use persuasive writing in proposals, articles, newsletters, memos, emails, requests for meetings, ...

As it turns out, this wisdom is anything but new; most of what we know about public speaking today dates back to the Ancient Greeks! The secrets of persuasion have been passed down for two millennia ...

What a timely moment to be looking at the role that pathos plays in signifying authority and credibility. If you are in the UK, then this month’s general election campaign provides an excellent ...

The art of persuasion has always been fundamental to human society. Throughout history, rhetoric, the craft of persuasive speaking and writing, has been a crucial tool for leaders to shape public ...

Aristotle and later Cicero wrote about argument being composed of logos, ethos and pathos. Most people know the “logos” as logic and “pathos” as emotion (easy to remember because of words such as ...