You finally get traction. Customers sign up, revenue starts trickling in, and for the first time, the business feels real.

Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive ...

"Everything seemed fine." These three words echo through countless customer churn post-mortems after a seemingly stable customer departs. But here's what years of SaaS churn analysis have taught ...

Growth today isn’t about reaching more people. It’s about reaching the right ones, at the right time, with the right message.

Gathering and analyzing data is essential for validating and refining your business model. Important KPIs to monitor might include user acquisition cost, lifetime value of a customer, churn rate, ...

This is perfectly normal. Google suggests that you will lose 15% of your customers every year. According to the Customer Success Report the average B2B company has a customer churn rate of 6.7%. There ...

Fastly slid ~20% after reporting abysmal Q4 results, with revenue barely growing and profitability declining. Declining net revenue retention rates and customer churn are critical issues, undermining ...

I maintain a buy rating for ADT, driven by solid 1Q25 results, improved fundamentals, and promising growth prospects with the ADT+ platform. ADT's 1Q25 earnings showed 7% y/y revenue growth, margin ...