Occasionally, brands tend to look at unclaimed rewards almost as a jackpot. On one hand, customers made enough purchases to earn those points, thereby contributing to the company’s revenue. On the ...

In today's consumer landscape, there are practically as many loyalty programs as there are brands vying for your attention. Which companies, though, have earned repeat business from their customers by ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. A decade ago, keeping customers meant locking them in. In 2025, it ...

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

Loyal customers are invaluable to any business. Implementing a customer loyalty program can be a fantastic strategy to enhance customer retention and drive recurring revenue. In many instances, such ...

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

If you are the average U.S. consumer, you probably get dozens of emails, app notifications and SMS messages from various companies. Whether you've been a loyal customer for years or made one purchase, ...

Since 2020, the global economy has sat on pins and needles as the fallout from COVID-19 rippled through 2021, 2022 and 2023. But the resilience of the American consumer prevented an all-out economic ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Nearly two-thirds of consumers (65%) say they “love” fewer than three brands, according to a U.S.-based survey conducted by Dynata. Moreover, nine in 10 proclaim they do not love nor are loyal to a ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.