At some point, any meaningful examination of marketing strategy leads to a quantitative assessment of data... its sources, its quality, and its usefulness. There are also qualitative considerations.

Data management got you confused? We've got you covered. Find out the difference between CDP and DMP platforms and which one's right for your business. Editor's Note: The article has been updated on ...

In the alphabet-soup online advertising world we live in, the latest acronym to join DSPs, SSPs, IOs and RFPs in our lexicon is "DMP." As with many of the new and similarly labeled ad products, ...