It’s not a secret that you are tracked every time you step your virtual feet onto the internet. The ad you keep seeing for that pair of boots you looked at on Zappos three weeks ago is not there by ...

Physical stores still depend on manual counts, delayed reports and staff intuition to understand what’s selling, what’s ...

Opinions expressed by Entrepreneur contributors are their own. Nowadays, it can sometimes feel like brick-and-mortar retailers are at a distinct disadvantage compared to their ecommerce peers. Reports ...

Retailers might look like they’re under siege, according to Gartner VP and analyst Andrew Frank, but they’re actually sitting on a pile of “underleveraged data.” Unfortunately, much of this data isn’t ...

Smart marketers know that offline marketing techniques like in-store promotions, events, and free samples are powerful techniques for delighting customers and driving sales. The challenge? There’s ...