Californians can now use a new tool to request the removal of their personal information from over 500 data brokers.

The Delete Request and Opt-out Platform (DROP) will force registered data brokers to delete your personal data upon request. It's currently facing some tech snafus, though.

State law now allows California residents to have their contact and personal information removed from the people who sell it.

The system, known as the Delete Request and Opt-out Platform, or DROP, has been in the works for years, mandated by a 2023 ...

A new California law lets residents demand deletion of their personal data from hundreds of data brokers with a single ...

If you don't reside in California and qualify for DROP, all is not lost—though you will have to invest a bit more time and/or ...

A new state program aimed at curbing data brokering went into effect on New Year’s Day, giving California residents the power ...

The Delete Request and Opt-out Platform (DROP) is a free, state-run tool that allows Californians to stop more than 500 data ...

Use a loyalty card at a drug store, browse the web, post on social media, get married or do anything else most people do, and chances are companies called data brokers know about it — along with your ...

Open your browser. Search your name. The results might shock you. Data broker sites are watching, cataloging, and selling. Your digital footprint feeds their machine. Birthdate, phone number, address, ...

California residents now have a new way to protect their personal information from data brokers through a state platform.