Founder/Creative Director At The Bureau Of Small Projects - Big Brand Experience Put To Work For Small Businesses, Startups and Non-Profits. As a branding agency, my company is frequently called upon ...

However, brand owners often face difficulties when trying to register a slogan as a trade mark both in the EU and in the US due to the fact that the trade mark authorities in both jurisdictions regard ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...

Fluid trademarks and slogans are excellent marketing tools as they engage customers and improve sales, but their enforceability remains challenging. Brands help businesses to create unique names and ...

“While Black Lives Matter is a slogan with a powerful message, the recent confusion between BLMGN and the Black Lives Matter Foundation speaks to the issues that nonprofits and other organizations can ...

Kerem Gökmen of Dis Patent explains how slogans can be registered as trade marks in Turkey and gives examples of the difficulties that some brand owners have faced In the advertising world, everyone ...

A descriptive phrase, slogan, motto, even a tune used in advertising a company, business, product or service may better identify and explain its purpose; some may be quite memorable, often recallable ...