Carol is the CMO at Exclaimer, an email signature platform. She is a senior leader with over 15 years’ experience in the technology space. In the dynamic world of marketing, amid rapid technological ...

Let's face it: In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for budgets to make things look pretty but aren’t always recognized ...

"In 2024, we continued to execute our strategic transition towards long term, high-margin, recurring SaaS revenues based on our industry leading IoT services and solutions," said Chris Bursey, CEO of ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

Marketing communications have evolved from traditional, one‐way advertising methods into a dynamic, integrated discipline that underpins the strategic positioning of brands in an increasingly ...

The "go direct" strategy — skirting intermediaries like the media to get out a message — remains largely misunderstood and is leading to major debates within the communications industry. Why it ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

The Direct Marketing Association (DMA) has announced the appointment of Rachel Aldighieri as its first director of communications and insight. Aldighieri, who joined the DMA as PR manager in 2006, ...

"I really didn't mean it that way!" Have you ever been in a situation where you thought you were speaking your mind in a clear and concise way, but suddenly someone is telling you you're being rude?

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

According to LinkedIn, communication is one of the most in-demand skills employers look for during the hiring process. Professionals in just about any industry can increase their employability and ...