According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

Paula Chiocchi is CEO of Outward Media, Inc., a leading provider of multi-channel marketing data that drives business growth and success. Almost everyone has an address and almost everyone also has an ...

Direct marketing involves personalized sales and advertising techniques, such as mailing individual sales letters. Targeting low-income earners with a direct-marketing campaign can be tricky, even if ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Alice Zhang is an Editor with Investopedia. She works on stories about business and impact investing. She is a Certified VITA Advanced Tax Preparer. Dr. JeFreda R. Brown is a financial consultant, ...

IBS Direct, a longtime direct marketing printer and services provider based in King of Prussia, Pa., has been acquired by a group of private investors led by managing partner Manny Ortiz. Logan ...

For farmers, growing quality crops is just one step in running a successful farm — making the farm or market garden economically viable and resilient requires another suite of skills, including ...

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Writer and marketer Jenni O’Connor of Kaiku Communications asks if, in today’s economic climate, direct marketing is best. Traditionally, companies have considered advertising as their obvious ...

When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter. We'll be in your inbox every morning Monday-Saturday with all the day’s ...