If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Email marketing can feel like a daunting task—crafting the perfect message, reaching the right audience, and keeping up with ever-changing tools and strategies. If you’ve ever felt overwhelmed by the ...

Automated emails are a powerful tool for reaching audiences at scale, but only when marketers use them with intention. Today’s consumers expect timely, relevant messages that look, sound and feel ...

Email marketing is not a one-size-fits-all game—it’s about delivering the right message to the right people at the right time. The Fast Company Executive Board is a private, fee-based network of ...

In an increasingly competitive digital landscape, businesses are under constant pressure to do more with less-more engagement ...

It’s time we make IT automation work for us: streamline processes, boost efficiency and drive growth with the right tools and strategy. Automation boosts efficiency, helping businesses scale and ...

In the dynamic realm of digital marketing, Search Engine Optimization (SEO) is the compass guiding businesses toward online success. Enter the era of SEO automation, where cutting-edge tools ...

A crucial element of bioprocessing is R&D productivity. According to Sophia Bongard, a bioprocess research scientist at the Roche Innovation Center in Munich, and her colleagues, “digitalization and ...

WALTHAM, Mass.--(BUSINESS WIRE)--Dynatrace (NYSE: DT), the leader in unified observability and security, today announced the findings of an independent global survey of 450 IT practitioners ...