Industry analysts have noted that companies can’t seem to get enough of communications platform as a service (CPaaS) and, aiming to cash in on the hot market, cloud CPaaS solutions provider Vercom ...

Vercom, a cloud communication platform (CPaaS – “communications platform as a service”) has acquired marketing automation startup MailerLite — based out of Lithuania — for $90 million. MailerLite only ...

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel and ...