Created with agency Angry Gods, “Question Everything But Yourself” tackles an age of unreality that is being exacerbated by ...

Equinox announced the acquisition of six more Sports Club/LA gyms. Atmosphere at the 2012 Cycle For Survival event at Equinox Graybar in this Feb. 11, 2012, file photo in New York City. John Lamparski ...

Executive chairman and managing partner of fitness-club company Equinox Group says he’s all in on body scans, infrared saunas ...

Equinox, the authority in high-performance luxury lifestyle, announced that OURA, maker of the world's most trusted smart ring, Oura Ring, has joined EQX ARC, complemented by its existing biomarker ...

Luxury fitness brand Equinox has unveiled a cryptic new campaign created in collaboration with agency Angry Gods, challenging ...

Blink Fitness, a budget-friendly gym chain owned by luxury fitness company Equinox Group, has filed for Chapter 11 bankruptcy protection. The fitness brand, with more than 100 centers in the U.S., is ...

The fitness chain’s new marketing push features strange AI imagery juxtaposed with real-life fit people in a campaign called ...

Equinox will be opening a flagship gym in Toronto this year, marking the fitness studio’s third location in the city.