Think of the best party you ever attended. It was probably choreographed with the attendees in mind and you probably felt special with all the attention to detail. The hosts made you feel like a VIP.

For businesses, attracting the right clientele is key. No matter what your business is, you still have a target demographic your company’s business plan is focused on attracting. If you want to ...

This excerpt is part of Entrepreneur.com’s Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of industries. In Start Your Own Event Planning Business, the staff ...